Effective communication is essential to business operations, as it allows for the creation of better processes and therefore better customer service. Fortunately, today’s technology has created numerous tools that businesses can leverage to meet operational needs.
Many of these tools can be used at no cost, but there are others that are worth investing in. Here’s what they are:
- E-mail domain
Just as it is good practice to separate personal finances from those of your business, it is ideal to apply this practice in your company’s communications. This is a tool that you should invest in because it will not only help your team to communicate internally, but you will also use it to contact suppliers and customers.
What do we mean when we talk about investing? Getting an email account is free but your address will appear with an “@gmail.com” a “@hotmail.com” or an “@outlook.com”. So it’s advisable to use the paid versions so that the messages you send have your business name, that is, the e-mail domain.
In this way, all the communication that emanates from this tool will be supported by digital files that belong to your company and of course it will help you project a professional and reliable image to your clients or suppliers.
2. Instant messaging applications
One of the best communication tools are those that offer digital collaborative spaces through group and private messages; they are an effective way for managers and employees to communicate quickly to follow up on projects or solve urgent doubts or carry out a team activity.
For this type of use, the ideal is that you choose a tool in which employees do not have to use their personal information, that is, they can access this type of applications through their mail or institutional phone number.
On the other hand, instant messaging can also be used to provide customer service. The best way to do this is to register the number you choose to provide service as a business account. This way you can add more information about your products or services in the contact form.
3. Social Networking
Platforms such as Facebook, Instagram, Twitter or Linkedin are key to promoting your business and creating a special connection with your customers. The first advantage they bring to your business is that they allow you to enable a mobile shopping experience; after all, smartphone penetration is very high and most of these users use these devices to connect to social networks.
Also, these platforms have tools that allow you to reach a greater number of people, without having to invest so much money in digital advertising. Now, you can decide not to use these resources, however the process to get more followers will be a bit longer. Just keep in mind that you will need to spend time publishing content, in a constant way, that informs or inspires.
Another benefit of having social networks for your business is that you can find out what your customers think through comments, reviews, direct messages or even interactions they have with your publications.
Finally, with proper planning, you can take advantage of these profiles to occupy them as a sales channel, without the need for an e-commerce site using payment links to make the payment remotely.
4. Web conference services
One of the main tools for promoting collaboration between work teams is videoconferencing services, as it facilitates the exchange of ideas and promotes convivial interactions to integrate all the members of a team.
It can also be a useful means for sales personnel as many video conferencing services allow for the sharing of a presenter’s screen, so that executives can contact different clients to make a pitch or demonstration of your business’ services or products.
This is a digital platform that can be accessed by your collaborators. It is advisable to use this type of tool with teams of 50 people or more; as they serve to communicate relevant information to all employees such as (Objectives, good practices, corporate announcements, etc).
In this way, an intranet favours the creation of an organisational culture, as well as ensuring that confidential and sensitive information is only seen by a certain group of people. That is why an intranet is a great communication tool for companies that manage many teams and projects.
In conclusion, effective communication is essential, particularly for companies with teams working in several locations. It is also a crucial requirement for providing better customer service, which is vital for enabling the growth of your business.
So, no matter if your company is large or small, it is ideal to take advantage of the communication tools mentioned above.